Data protection policy

Sunread is committed to protecting your privacy. This privacy policy explains how we at Sunread collects and uses your personal information. It also describes your rights against us and how you can exercise your rights. You can always contact us if you have any questions regarding privacy and data protection by sending an email to us at

By visiting our site and buy our products, you agree to our Data protection policy and to our processing of your personal data. You also agree that Sunread uses electronic channels of communication to send information to you. It is important that you read and understand our privacy policy before you use our services.

In order to offer you our products, as well as our payment options, we need to process your personal data as described below. We do it with the utmost regard for your privacy.

What information do we collect?

Information that you provide to us. You can directly or indirectly come to give us information about yourself in a number of ways, such as when you confirm a purchase on our website, if you choose to pay by one of our payment options, contact us, when you use our contact form or chat with us online. This can be:

Personal and contact information — name, billing and shipping address, email address, mobile phone number, etc.

Payment details – credit and debit card data is not stored on our website or in any other register held by us (card number, expiration date, and verification code), bank account numbers, etc. All of this is handled solely by our payment services providers such as PayPal, Stripe and Swish.

Information we collect about you. When you use our site (such as when you confirm a purchase, choose to pay using one of our payment options, or use our live chat feature), we may collect the following information:

Personal and contact information — name, billing and shipping address, email address, mobile phone number, etc.

Information about the goods/services – details about the products you have purchased.

Financial information – We don’t collect or store any financial information apart from to the amount of the item you have purchased.

Historical information – your purchase and payment history is saved for 7 years in our bookkeeping ledgers as per the Swedish Tax Law and thereafter deleted (only date and amount of purchase are stored).

Information about how you interact with Sunread – how to use our services, including the response time for pages, download error, how you achieved and left the service as well as the messages sent when we contact you.

Unit information – e.g. IP address, language settings, browser settings, time zone, operating system, platform and screen resolution.

Geographic information – your geographical location when your visited our website.

The information you give us, as well as information about the goods/services and your financial information (amount of purchase only), is generally necessary to perform the service to deliver the product you have purchased, while the other information we collect are generally needed for other purposes, as described below:

What do we do with your information?

Provide, carry out and improve our services. All data is used to deliver, carry out and improve Sunread’s services and products.

Communicate with you. Sunread may also use your data to communicate to you relevant information regarding your purchase or similar services and perform customer satisfaction surveys regarding our services (for example, after you have contacted Sunread customer service) via electronic communications channels and via the telephone. If you do not want to receive such communications, you are welcome to email us at: .

Whom we may share your information with?

We may transfer to, or share your information with selected third parties, in accordance with the following. We will take all reasonable legal, technical and organisational measures to ensure that your data is managed securely and with an adequate level of protection for the transfer to or sharing with these selected third parties.

Authorities. Sunread could give the necessary information to authorities such as the Police, the Tax office, Public Prosecutor or other authorities if we are required to do so by law, at their request.

Others. Logistics and transport company which delivers your goods

What we will not do with your data. We will not sell or pass on your personal information for unauthorised use to third parties whatsoever.

Where we treat your personal information?

We always strive to treat your data within the EU/EEA. The data may, however, in some situations, be transferred to and processed in countries outside the EU/EEA of other suppliers or subcontractors (such as data server providers). Sunread is determined to always protect your data and will take all reasonable legal, technical and organisational measures to ensure that your data is managed securely and with an adequate level of protection comparable with and at the same level as the protection offered within the EU/EEA.

How long do we keep your personal information?

We keep sales transactions data for 7 years as per the Swedish Tax Laws and such data is keep in our bookkeeping ledgers, thereafter permanently deleted/destroyed.

Your rights and data safety

The right to access your data. You can request a copy of the information you would like to know and verify the information we have about you. The copy is free to request and you  contact us most easily at or by phone at +46-42-4539090.

The right to rectification. You have the right to correct the improper or non-complete information about yourself.

The right to be deleted (“right to be forgotten”). You have the right to request deletion of your personal data for the case that the data is no longer needed for the purpose it was collected for. However, there may be obligations, which prevents us from immediately erase parts of your data. These obligations comes from accounting and tax laws, but also from the consumer rights legislation. What we do is to block the data that we are required to save from being able to be used for purposes other than to comply with those legal obligations.

What about cookies and similar technologies?

We use cookies and similar tracking technologies to deliver a tailor-made and “smoooth ‘ online experience. For more information about how Sunread uses cookies and similar, see our cookie statement .

Contact us

Sunread Sweden AB, Döshultsvägen 658, 253 65 Viken – Sweden – Phone +46-42-453 90 90 or email

Sunread has a data protection officer as we take data protection seriously. Our customer service team is an extended arm to the data protection officer and will be more than happy to receive your questions regarding data protection and personal data. You can always reach Sunread customer service at .

Sunread Sweden AB is a registered Swedish Limited liability (AB) company with registration number 556887-5024 and the company is responsible for the processing of your personal data as described above. Sunread Sweden AB follows the Swedish data protection legislation.

This privacy policy was last updated on 22.04.2018.